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MTV's lower third graphics near the beginnings and ends of videos eventually used the recognizable Kabel typeface for about 25 years but they varied on MTV's first day, set in a different typeface, and including details such as the song's year and record label. Occasionally the screen went black when an employee at MTV inserted a tape into a VCR. It was followed by Pat Benatar's ' You Better Run'. The first music video on MTV, which at the time was only available to homes in New Jersey, was the Buggles' ' Video Killed the Radio Star'. A shortened version of the shuttle launch ID ran at the top of every hour in different forms, from MTV's first day until it was pulled in early 1986 in the wake of the Challenger disaster. MTV producers Alan Goodman and Fred Seibert used this public domain footage as a concept Seibert said that they had originally planned to use Neil Armstrong's 'One small step' quote, but lawyers said that Armstrong owned his name and likeness and that he had refused, so the quote was replaced with a beeping sound. The words were followed by the original MTV theme song, a vivid rock tune composed by Jonathan Elias and John Petersen, playing over the American flag changed to show MTV's logo changing into different textures and designs. Eastern Time, MTV was launched with the words 'Ladies and gentlemen, rock and roll,' spoken by John Lack and played over footage of the first Space Shuttle launch countdown of Columbia (which took place earlier that year) and the launch of Apollo 11. 1981–1991 Launch įurther information: List of first music videos aired on MTV

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Pittman's boss, Warner executive vice president John Lack, had shepherded PopClips, a TV series created by Monkee-turned-solo-artist Michael Nesmith, whose attention had turned to the music video format in the late 1970s. He tested the format by producing and hosting a 15-minute show, Album Tracks, on New York City's WNBC-TV in the late 1970s. Pittman, later president and CEO of MTV Networks. MTV's original format was created by media executive Robert W. In 1974, Gary Van Haas, vice president of Televak Corporation, created Music Video TV, a channel with video disc jockeys, to be shown in record stores across the United States, and promoted it to distributors and retailers in a May 1974 issue of Billboard. By mid-1968, Charlatan had already completed forty films for fifteen record companies, for artists like Jimi Hendrix, The Animals, Steppenwolf, Aretha Franklin, Richie Havens, The Who, The Rascals, Paul Revere & the Raiders, Connie Francis, The Cowsills, and Ricky Nelson. Under Rounds’ leadership, and on contract to record companies, Charlatan produced the short, song-length promo films and then distributed them on videotape to TV stations around the country.

Tom Rounds, former program director for San Francisco Top 40 radio station KFRC, was brought on board later in 1967 as Charlatan president. Charlatan was founded by filmmakers Peter Gardiner and Allen Daviau, both of whom were special effects producers that year for the film, The Trip. In 1967, a Los Angeles company called Charlatan Productions began producing promotional films for rock groups, with a unique approach that involved interpreting individual songs by crafting original scripts and artistic scenarios to match. Their 1964 film A Hard Day's Night, and particularly its performance of the song ' Can't Buy Me Love', led MTV to later honor the film's director Richard Lester with an award for 'basically inventing the music video'. The Beatles used music videos to promote their records starting in the mid-1960s. Ideas for music television began in the 1960s.

See also: Music video § History and development, and Music television

1.4 2010–present: Retirement from music videos.

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